Small Business Development Center

Training

Skills Development Training Workshops

The Rutgers-Newark SBDC provides various skills development workshops and awareness seminars. Among the other 11 SBDC's in the statewide network, The RNSBDC Center is the only one currently providing computer-lab based business skills development training were they are either writing or online information research workshops. Clients receive a manual, a diskettes, and information package. Beginning 2005, clients who participate in the skills development training workshops will receive a Certification of Completion for each of the workshop they attend. The 3 skills development workshops are:

 

  1. Business Plan Writing workshop (20 hours)
  2. Business Marketing Strategies, Planning & Implementation
  3. Women's Entreprenuer's Network (WEN)
  4. Open House Networking
  5. Register

 

20Hrs Business Plan Cycle

Throughout the year the Center offers a 20 hour business plan writing workshops. Workshop cycles are offered during the week or on Saturdays's. Most of these workshop session are conducted in the state-of-the-art Rutgers Business School Computer lab facilities, and in some case at other off site locations.

Content:

  1. Introduction to the Business Plan
  2. The Organization Plan
  3. The Marketing Plan
  4. Business Financial's (Part 1)
  5. Business Financial's (Part 2)

3 hour Post-training counseling:
Once the training is completed clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan review.

Workshops Schedule:
Friday mornings from 9:00am – 1:00 pm at Rutgers University-Newark campus and at the RNBSDC satellite office at Gibbs College

Saturdays from 9:00am – 2:30 pm (4 Saturdays per cycle) The Saturday classes are schedule as off-site location through out Essex County. Please call the Center for specific schedule dates

Participants will have a 20 minute break during the training.

Cost:
$100.00/cycle (Subject to change without notice)
This includes:

  • 1 Training Manual
  • 1 Workshop diskette
  • 5 Writing Classes with hands-on Computer access to MS Word, Excel & the Internet
  • Experienced Trainers & Presenters
  • Individualized attention
  • Step-by-step tutoring with in session counseling!

Pre-registration is required for all Business Plan Workshops

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Business Marketing Strategies, Planning & Implementation

This workshop provides the third tier of development in Marketing Strategies, Planning & Implementation. Participants will receive the framework for creating, implementing and evaluating a customized Marketing Plan. Clients will be able to incorporate Part 1 (Market Research) and Part 2 (Strategies) of this workshop series into the development of their strategic vision to formulate Objectives and Strategies and learn about cost effective marketing tactics. Part 3 (Marketing Plan & Implementation) Participants have the opportunity to tie in all they have learned in Part 1 & 2 and work to develop a plan that will be their road map for defining the budget they need to implement identified tactics, as well as execute their market plan, monitor its performance, and assessing return on investment.

Content:

Part 1: Market Research (3hrs)
Presenter: Mr. Ka-Neng Au (Business Librarian, DANA Library, Rutgers-Newark)

  1. Limitations of Market Research
  2. Government Data Sources
  3. Commercial Data Sources
  4. Library Resources

Part 2: Market Strategy & Communication (3hrs)
Presenter: Ms. Elayne P. McClaine, CEO-ESME Market Specialists, LLC

  1. Long Term and Short Term Goals
  2. Setting Objectives
  3. Defining your Strategies
  4. Market Tactics
  5. Competitor Analysis

Part 3: Market Plan & Implementation (4hrs)
Presenter: Ms. Elayne P. McClaine, CEO-ESME Market Specialists, LLC

  1. Overview of the Planning Process
  2. Budgets, Performance Analysis, Implementation
    • Financial, Budget and Breakeven Analysis
    • Implementation of Marketing Mix
    • Annual Timetable with Monthly Targets
    • Cost Efficiency Calculations
  3. Evaluation of Results
    • Performance Criteria
    • Return on Investment

Post-Training Counseling: 
Once the training is completed clients should have produced an outline of their company’s marketing plan.  Any additional assistance and fine-tuning can be provided in an effort to complete a final plan.

Cost:
$100/person (Subject to change without notice)
Cost is for the whole 3 Part Course!!!

A Certificate of Completion is issued after participating in all three series of the Marketing Strategies, Planning & Implementation Workshops and presentation of a Marketing Plan.

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Women's Entreprenuer's Network (WEN)

Behind every successful woman there is an empowering story!

This is so true. The Women Entrepreneur's Network (WEN) business breakfast series is a Rutgers-Newark SBDC program started in 2005 and designed only for women to give them a sacred place and space to hear empowering stories of how other women have succeeded in business and career. Attending these intimate monthly business breakfast meetings, gives women an opportunity to meet role models in business and make contact with professional career women who are power brokers in their sectors, network with other women of like minds with the same aspirations for success through entrepreneurship while making contacts that matter.

In the last two year since the program started Guest speakers have been women in business generating over a million dollars ($1,000,000) in sales revenue. In 2007 we are introducing another speaker criterion which include successful women in the private and public sector who are in key positions that related and provide opportunities to small businesses. They could be heads of small business service departments that provide procurement, financial services industries, etc, that open opportunities and resources to help small business grow. This is an important criterion in meeting the SBDC goal of enhancing services to mature businesses on a growth path as well as boost the networking benefits for women entrepreneurs participating in the WEN breakfast series.

Guest Speakers will share both their personal biography and business success stories, for example: How they got started? What made you them of going into the business you are in? What have been the keys to success? Who inspired them? What were the challenges they face and how did you overcome them? How they have been able to manage the demands of home and business or career? What 4-5 principles you would share with women entrepreneurs? How can they tap into available business opportunities? Speakers are free to include any other issues you believe are important and relevant.

  1. The audiences are diverse, start-up entrepreneurs and established women business owners. All participants are pre-registered.
  2. All the breakfast series will be held in the Rutgers School of Business at Rutgers Newark campus, Newark/NJ. The business breakfast series are every 3rd Thursday of every other Month from 8:00am-10:00am. Guest Speakers will have 30-45 minutes to make the presentation and thereafter time for Q & A and network with attendees.
  3. PowerPoint presentations set up and AV equipment provided. Continental breakfast will be provided.
  4. If guest speakers have product sample give-aways they would like to share with the audience feel free to bring them.

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Open House Networking

The Rutgers-Newark SBDC Open House Business Networking Meetings are a business-to business networking event designed to give established businesses an opportunity to show off their business location while showcasing their business product and services to potential strategic partners attending the meeting. The Open House forums are hosted by a small business Sponsor or by small business friendly Corporate and Nonprofit business resource partners. Events are held at the sponsor’s place of business. There is no cost to sign-up as a business host. In addition, this event provides great partnership opportunities between the Rutgers-Newark SBDC and our small business clients and supporters.

Each Business Open House Networking forum is hosted by a business Sponsor, at the sponsor's place of business. Sponsors will provide food and refreshments. All Open-House networking events are being held in Essex County. The 2008 Sponsors are: FEMWORKS; GNBDC; Newark Museum; Capital Lending; The Essex County Economic Development Cooperation; Creative Cottage; IFEL (The Institute for Entrepreneurial Leadership) and Rutgers-Newark SBDC.

Why attend?

  • Great networking opportunity!
  • Great visibility & business development opportunities!
  • Great opportunities to establish strategic partnerships!
  • Great discount incentives!

Cost:
No Cost.

Venues:
Sponsor's Location (multiple locations in Essex County)

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To Register & for more Information Contact
Rutgers-Newark SBDC
Phone: (973)353-5950
Email: rnsbdc@newark.rutgers.edu

 

 

 

 

 

 

SBDC Newark  Small Business Administration  Rutgers Newark  SBDC New Jersey
Disclaimer - The Rutgers-Newark SBDC, an affiliate of the New Jersey Small Business Development Centers (SBDC) network is partially funded by the U.S. Small Business Administration, the Economic Growth Commission and the Rutgers Business School: Graduate Programs Newark and New Brunswick. SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis.